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What is PGA.Coach

  • The future of coaching.
  • A vehicle directed at the golf industry to help them understand ADM principles and how to apply them at their facilities.
  • The ultimate coaching resource app which features tools for lesson planning, notetaking and assessment tools for golfers.

What is ADM (American Development Model)?

A concerted effort between the United States Olympic Committee (USOC) and its National Governing Bodies of sport to apply long-term athlete development principles in a way that resonates with the culture of sport in the United States.

How ADM works in golf?

Using ADM which is creating early, positive experiences for all athletes, will keep more players engaged and retained in our sport. Introducing the right aspects of play in a structure that is fun, engaging, and progressively challenging allows golfers of all ages to experience the challenges and joys of our sport.

Proven Success of ADM?

ADM has had proven success with the further development and improvement in participation in programs such as USA Hockey, USA Basketball and USA Lacrosse.

How does PGA.Coach Benefit the PGA Member?

  • The ADM Certificate and PGA Coach FREE mobile app will allow PGA and LPGA Professionals to evolve and adapt to the changes in the game and a new generation of players.
  • PGA.Coach resources will enable PGA Members to promote their business through our marketing services so they can sell and retain customers at an executive level.
  • For PGA Members, specific to each career track the benefits include:
    • Teaching & Coaching: Provides PGA Members with tools to better teach and market their services
    • Executive Management: Selling and retaining customers. Great coaching will retain those Members.
    • Golf Operations: Driving more play. People who play better golf, play more golf! And this comes with an increased spend in all areas of the facility.

Testimonials from WNYPGA Professionals

“I am a huge fan of PGA.Coach! I’ve had a number of referrals via the platform. Most recently I was able to organize a group of students for a corporate event. The referral came directly from the PGA.Coach Notification Center. From email notification to providing the experience for the group took less than 1 week. My conversion rate of students from referral to a program is 100%. I’d recommend any professional not using PGA.Coach as a resource to fill out a profile and do the ADM certification. It’s easy and the long term benefits will impact your students, yourself and your business positively.”

-Brian Jacobs, PGA (Lead Instructor, GOLF Academy and Callaway Golf Professional Staff)

“ changed the way that I approached coaching the game of golf with my students.  I was able to utilize the app to track my students’ progress and share the progress with them during the sessions.  Lesson plans were recommended and I used a bunch of them with my junior students.  It was about time the PGA helped me with a useful tool that I could use on a daily basis!”

-Chris, Kulinski, PGA (PGA of America Career Consultant)





“PGA.Coach has had a major influence in my approach to coaching Junior
players and preparing them for the game throughout their life. Kids will
learn more through games than through specific skill instruction. Kids
love to win and through these games, they will learn what they need to
do to win. The drills and games that are available through PGA.Coach
create your Junior Clinics for you. It takes me 5 minutes to layout an
hour long clinic. Do yourself a favor and get your certification, you’ll
be glad you did!”

-Rob Krajewski, PGA (Director of Instruction at Glen Oak Golf Course)


“PGA.COACH has drastically changed the way I teach juniors. Using the ADM training, I now incorporate a large variety of multi-sport athletic movements and activities. This has resulted in higher participation numbers and most important, a better junior program. Not only are my students are having fun, but they are more engaged and focused with the variety of activities.  The PGA.COACH app has also been an extremely useful tool with all the access to lessons plans and activities. In addition, the marketing has certainly increased business. Having my club members see my name pop on the PGA Championship leader board was a great lead for new business opportunities. I highly recommend joining PGA.COACH”

-Matt Clark, PGA (Director of Instruction at Niagara Frontier CC and owner of The Smash Factory Golf Academy)

Certified PGA.Coach Professionals

Ric Alberico, MP PGA
Bob Ashley, PGA
Kyle Benish, PGA
Rod Blair, PGA
Tom Bolduc, PGA
Matt Clark, PGA
Chip Clover, PGA LM
Mike D’Agostino, PGA
Chris Devincentis, PGA
Brett Emrick, PGA
Curtis Evanicki
Tim Fries, PGA
Travis Geiger, PGA

Stacy Harrower, PGA
Kyle Hlywa
Thomas Irish
Brian Jacobs, PGA
Greg Kaye, PGA
Robert King, PGA
Rob Krajewski, PGA
Chris Kulinski, PGA
James LaBuda
Sean Lalley, PGA
Mark Lesinski
Joseph Lusardi, PGA
Tom Maloney, PGA

Jeff Mietus, PGA
Sean Moffat, PGA
Linda Opalisky, PGA
David Patronik
Patrick Phillips, PGA
Lauren Tallman, PGA
Anthony Saccomanno, PGA
Paul Sanders, PGA
Bradley Smith, PGA
Kirk Stauffer, PGA
Daniel Vanill
Jack Widger, PGA
Eric Wilson, PGA
Josh Wojtaszczyk, PGA